I never expected to start a soap company.

But after moving to Austin to attend UT, I realized something; every kind of soap I bought felt... uninspired. Drying. Artificial. A mass-produced slab or glop of something that barely deserved the name.

So I started making my own. Not the cheap, chemical-laden stuff lining grocery store shelves, but real soap. Soap the way it used to be made—crafted from animal fats, natural oils, and carefully-chosen ingredients that nourish the skin instead of stripping it. No filler, no nonsense.

Higher Bar isn't just about soap, it's about raising the standard for everyday essentials and rituals. Making something simple, effective, and intentional. Every bar is made in small batches, with the kind of quality and attention you don't find in mass production.

It started as a personal obsession, and now, it's a brand. A community. A return to something better.

Welcome to Higher Bar.

— Joshua Chung, Founder